Thursday, May 14, 2020
Juveniles Tried As Adults With Criminal Justice System
Juveniles Tried as Adults in Criminal Court Approximately two million adolescents a year are arrested and out of that two million, 60,000 of them are incarcerated according to the American Journal of Public Health. The 60,000 incarcerated adolescents each year are being tried as adults in court because of the serious crimes they have committed. The crimes they have committed are anything from armed robbery to murder. Some juveniles might be first time offenders and others might be repeat offenders. Crimes have always been a major issue in the United States and can cause controversy in the criminal justice system. Charging a minor as an adult in criminal court varies from state to state based on each stateââ¬â¢s jurisdiction. Some states consider anyone up to the age of 18 still a juvenile and would not be charged as an adult in criminal court, but other states may charge a juvenile as an adult at the age of 16 or 17. Jordan (2014) states, ââ¬Å"Although states already had me thods for transferring youth to the adult system, as a result of the growing fear of juvenile violence, most states implemented new laws to increase the number of youth entering the adult criminal systemââ¬â¢ (Bernard Kurlychek, 2010; Torbet et al., 1996)â⬠(p. 315). While it sounds beneficial to incarcerate more adolescents in the adult criminal justice system to avoid juveniles from committing crimes in the future, that is not always the case. Incarcerating these juveniles can be life changing in a negativeShow MoreRelatedShould Juveniles be Tried in the Adult Criminal Justice System?624 Words à |à 3 Pagescase for many juveniles, some as young as 13! A juvenile is subject to a more severe sentence with the limited sentencing available. It is estimated that 250,000 youth are prosecuted as adults, each year. This number should change, as juveniles are not adults, both mentally and physically. Juveniles need an environment surrounded with guiding adults, education a nd the resources to help them. A juvenile is not an adult, and should not be tried as one. The environment in adult facilities is immenselyRead MoreShould The Texas Criminal Justice System Be Legal?1375 Words à |à 6 Pagesalways been known to have a strict criminal justice system. The justice system in Texas used to hang criminals for serious crimes they were convicted of doing. Texas has never been faced with the question we face them with today. Should the Texas criminal justice system be able to charge juveniles as adults in trials when faced with serious charges? Prosecutors are using both sides of this argument to their advantage. In Texas, the Juvenile Law states that, ââ¬Å"a juvenile is defined as a person who is notRead MoreThe Main Aim Of Eradicating Criminal From The Society1439 Words à |à 6 PagesJuvenile Crimes The main aim of eradicating criminal from the society is to enhance peaceful coexistence among people and to aid development. In this regard, individuals who fail to fit in this setting should be eradicated regardless of their age and made responsible for their actions. Releasing murderers, rapists, and other criminals from jail after serving a lenient and short sentence does not rehabilitate them in any way. In this regard, all those who are engaged in criminal activities that riskRead MoreJuvenile Offenders And The Juvenile Justice System950 Words à |à 4 Pages Since 1899 when the juvenile justice system was first created it has undergone quite a series of changes relative to how they go about the overall handling of juvenile offenders in the criminal justice system. In most states the only way for juveniles to be tried as adults is if they are over the age of 16 or if they have committed a violent crime such as rape or assault but recently many juveniles are being tried as adul ts for even far lesser crimes. It also has been well documented for a numberRead MoreProsecuting Juveniles In Adult Court1510 Words à |à 7 PagesProsecuting Juveniles in Adult Court Kimberly Washington Introduction to Statistics for Criminal Justice Ayana Conway, Ph.D., Assistant Professor September 30, 2013 Abstract This research paper will examine whether or not juveniles that commit violent crimes should be tried as an adult. Through research, I will establish an argument that children who commit the crimes of an adult should be punished as an adult. Data based on experience and observation detailing the number of juvenile offendersRead MoreJustice : Age Or Actions?1643 Words à |à 7 PagesJustice: Age or Actions? In our society, a juvenile is eligible to vote at the age of 18, allowed to drive in some states at the age of 16, and permitted to drink at the age of 21. Therefore, it is logical to determine that a juvenile under the age of eighteen is mature enough to be charged as an adult when they commit violent crimes (Chiou, 131). According to the Justice Department, about ten percent of homicides occurring in the United States are committed by juveniles under the age of eighteenRead MoreEssay On Juveniles Should Be Tried As Adults949 Words à |à 4 Pages Keigen S. Daniels Juvenile Delinquency October 20, 2017 Should Juveniles be Tried as Adults? Should juveniles be tried as adults? In some cases, I believe so. I believe they should be tried as adults if the murder someone. Other crimes they should be tried by the juvenile justice system. When deciding whether or not to try a juvenile as an adult for a particular crime, you need to know everything. Whether or not they have a psychological disadvantage, how they were raisedRead MoreJuveniles And The Criminal Justice System1594 Words à |à 7 Pages Juveniles and the Criminal Justice System There is much debate over whether or not juveniles should ever be tried as adults. Juveniles are defined as children under the age of 18. In the past, juveniles have been tried in a separate juvenile court because of their age. However, trying juveniles as adults for violent crimes is a trend that is on the rise. Age is supposed to be a deterrent for placing those under 18 on trial and giving them stiffer punishments that are often reserved for adults. ManyRead MoreShould Juveniles Be Tried as Adults? Essay867 Words à |à 4 Pages29, 2012 Should Juveniles be tried as Adults? There are many controversies that surround juveniles being rehabilitated rather than going through the adult justice system, but studies show that juveniles are not fully developed to be tried as an adult. One of the main questions that it always boils down to is ââ¬Å"should juveniles be tried as adults?â⬠in my opinion juveniles should not be tried as adults because of their age. First, I believe that juveniles should not be tried as adults because their mentalitiesRead MoreA Child With Adult Consequences Essay1688 Words à |à 7 PagesA Child With Adult Consequences Adults are held accountable for their actions and expected to abide by the laws and if they do not there are consequences to follow. Some punishments can be as little as a monetary fine, or as detrimental as life imprisonment. Today, some children face these exact consequences depending on their actions. Certain children are held accountable for their actions and punished as adults in an adult courtroom depending on the offense and the jurisdiction. According to Youth
Wednesday, May 6, 2020
Understanding Sexual Addiction Essay - 890 Words
Before one can begin to understand the complexities of sexual addiction it must be adequately defined. The National Council on Sexual Addiction and Compulsivity has defined sexual addiction as ââ¬Å"engaging in persistent and escalating patterns of sexual behavior acted out despite increasing negative consequences to self and others.â⬠(Herkov) It is important to note that this means that sexual addiction isnââ¬â¢t just the desire to have sex more than normal but also that the addict engages in activities regardless of and consequences. The addict must also escalate their behaviors over a period of time in order to be considered an addict. This doesnââ¬â¢t mean escalating it to illegal actions but merely increasing the rate at which they engage in theâ⬠¦show more contentâ⬠¦When the addict participates in the activities, the brain creates chemicals that intoxicates the subject and creates dependence (medicinenet). This type of intoxication may be similar to a drug addictââ¬â¢s dependence on the chemicals in their drugs, the only difference being a chemical created in the brain. Drug addicts are also more likely to develop another addiction, including sex addiction. There is no sign to what factor actually causes it but it is believed to also be linked to depression, anxiety, and obsessive-compulsive disorder. This may be because these disorders are linked to a change in the brain. These changes in the brain and psychological patterns can lead to other disorders such as sex addiction. Along the same lines, it has been thought that learning disorders may create a higher risk of developing sex addiction (medicinenet). People who have been sexually abused have a somewhat higher chance of becoming sexual addicts. This shows a very obvious link between various psychological factors and sexual addiction. It may also be more than just psychological factors but also various social factors. Sexual addicts tend to be socially isolated, be insecure, impulsive, have trouble with relationships and intimacy, low ability to tolerate frustration, and inability to cope with emotions. This isnââ¬â¢t necessarily a cause but more of a link to social factor and sexual addiction. With all of these factors and manyShow MoreRelatedUnderstanding Sexual Addiction Essay1268 Words à |à 6 Pagesor diseases. Sexual addiction, although not always recognized, is a severe condition which affects many. Sexual addiction should be widely acknowledged as a severe issue because of its impact on the addicts nervous system, the root of its development, and its relevance to human behavior. What is sex addiction? The term sexual addiction is used to explain the behavior of a person who has an unusually intense sex drive or an obsession with sex. Those suffering from sexual addiction can be sufferingRead MoreReaction Paper To Healing The Wounds Of Sexual Addiction1638 Words à |à 7 PagesHealing the Wounds of Sexual Addiction Tiffany Carthins Liberty University Abstract Dr. Laaser (2004) provides a detailed look into sexual addiction from a Christian viewpoint in Healing Wounds of Sexual Addiction. The focus of this assignment will be to gain knowledge of what sexual addiction is, how family dynamics are affected, treatment of sexual addiction, and lastly addressing sexual addiction in the church. Exploring the different areas of how sexual addiction and how it can affectRead MoreEssay on Critical Book Review1166 Words à |à 5 Pagesï » ¿ Critical Book Review Healing the Wounds of Sexual Addiction Michelle Beel Liberty University Psych 307 Summary Dr. Mark Lasserââ¬â¢s book ââ¬Å"Healing the Wounds of Sexual Addictionâ⬠gives insight to those who suffer from sexual addiction and to the families, friends and other people in their lives. Dr. Mark Lasser has chosen to write this book, to share with others his personal struggle and victory with sexual addiction. Dr. Lasser has written this book from a Christian view, toRead MoreAnalysis Of The Book Healing The Wounds Of Sexual Addiction By Dr. Mark R.1667 Words à |à 7 PagesAbstract This critical review will attempt to summarize the book ââ¬Å"Healing the Wounds of Sexual Addictionâ⬠written by, Dr. Mark R. Laaser, highlighting all the central themes and giving an in-depth analysis of Dr. Laaserââ¬â¢s work on the subject of sexual addiction. It will give his perspective and evidence to support it from the book and other sources. In this review, you will find that Dr. Laaser has added valuable insight to the subject on a personal level. It will also show how Dr. Laaserââ¬â¢s faithRead MoreEssay about Critical Book Review1170 Words à |à 5 PagesCritical Book Review Healing the Wounds of Sexual Addiction Michelle Beel Liberty University Psych 307 Summary Dr. Mark Lasserââ¬â¢s book ââ¬Å"Healing the Wounds of Sexual Addictionâ⬠gives insight to those who suffer from sexual addiction and to the families, friends and other people in their lives. Dr. Mark Lasser has chosen to write this book, to share with others his personal struggle and victory with sexual addiction. Dr. Lasser has written this book from a Christian view, to give other individualsRead MoreSexual Addiction Among Christians And Sexual Abuse1080 Words à |à 5 Pagesbeing bombarded with sexual content. It is nearly impossible to surf the internet without coming across some kind of sexually explicit content. Sex is everywhere and it is no longer hard for anyone to get access to content that no one should be looking at. ââ¬Å"Healing the wounds of Sexual Addiction is my attempt to examine and address the issue of sexual addiction among Christians. We will expose these secret sins to the light of the gospel and out best psychological understandingâ⬠(Laaser 2004, 15)Read MoreHyper Sexuality And Sex Addiction1655 Words à |à 7 Pages Introduction Hyper sexual disorder/hyper sexuality , also commonly referred to as sexual addiction, is a condition diagnosed by psychiatrists and mental health researchers that plagues the addict with intensified and increased sexual impulses. These urges can lead to a significant increase in sexual activity.à Sex addiction is often thought to be synonymous with a high sex drive, but it is comparably as destructive and life altering as many other addictions. Research and studies show that thoseRead MoreSexual Addiction Essay1457 Words à |à 6 PagesSexual Addition may be a common problem but it still remains a relatively understood condition characterized by strong sexual urges. In recent weeks, the issue has resurfaced. Last week, a Journalist Brian Alexander(2007), this psychological condition was once again questioned and the condition was described as such: Sexual addiction is defined as any sexually-related, compulsive behavior which interferes with normal living and causes severe stre ss on family, friends, loved ones and ones workRead MoreThe Management Of A Patient With Compulsive Sexual Behavior1077 Words à |à 5 Pagespatient with compulsive sexual behavior requires an understanding of the complete profile of the sexually compulsive or addicted patient. This treatment plan will summarize the patients characteristics as revealed by Billââ¬â¢s case (page 31 from Clinical Management of Sexual Addiction by Carnes and Adams) and their implications for treatment. Section I: DSM-V Diagnosis (Dx) With the help of greater awareness of sexual exploitation and sexual misconducts more cases of sexual compulsivity are broughtRead MoreAnnotated Bibliography on Infidelity968 Words à |à 4 PagesShadows: Understanding Sexual Addictionâ⬠Minneapolis: CompCare, 1983. Patrick Carnesââ¬â¢ book offers a real life look at the problem of sexual addiction. He used the past experiences of others to write a book detailing the causes and effects of sexual addiction. Carnes explains how sexual addiction is a huge problem to all involved, not just the ââ¬Å"offenderâ⬠. He also explains how the addiction is a problem just like any other addictions. The book describes the danger of addictions to humans
Tuesday, May 5, 2020
Innate or Learned Personality Traits free essay sample
Schutt Resilience is the ability to recover readily from illness, depression, adversity, and similar occurrences. The question though, is whether or not you must learn resilience and hardiness, or if you are born with the personality traits that allow you to jump back from illness and other similar issues so quickly. According to a paper by G. A. Bonanno, when a person is exposed to a major stressor, such as the death of a loved one, there is a response in the brain that causes both a psychopathological breakdown, and, in some cases, a resilient response. In this resilient response there is little to no loss in the functioning of the brain, unlike what usually happens. This response is less recognized and is not nearly as common. The question is whether or not this is a learned personality trait, received from going through another similar event in the past, or if this is a trait that some individuals are born with. We will write a custom essay sample on Innate or Learned Personality Traits or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page According to Salvatore R. Maddi, it has been shown that individuals usually have a certain level of hardiness, which leads to a higher resilience. While hardiness is usually an inherited personality trait, it is also possible for hardiness to be learned from the environment that the subject grew up in, or is currently living in. The question, is resilience an innate or learned personality trait, is simple to answer now that we have seen the facts. I come to the conclusion that while hardiness can be an innate personality trait, it is also possible for you to learn the trait after being affected by factors in your environment, either when growing up, or during other parts of your life.
Saturday, April 11, 2020
Personal space in children an Example of the Topic Psychology Essays by
Personal space in children by Expert Writer_Jennie | 02 Dec 2016 The term "personal space" is an important social rule. To define it in simple terms, each of us has a virtual circle around us where we feel safe, and if someone crosses into it we become uncomfortable and feel inconvenient. Most children implicitly sense when they enter someone else's personal space and when theirs is crossed. The child might forcefully invade its peer's space, oblivious to how it makes them feel. And this could cause the child to be rejected by peers and have difficulty making friends. Or the child's inability to recognize when its own personal space has been invaded could potentially make him vulnerable to inappropriate conduct. Need essay sample on "Personal space in children" topic? We will write a custom essay sample specifically for you Proceed On recognizing their own personal space children also acquire a sense of property. Within their personal space, children recognize certain objects as theirs, and they defend them from others. This sense of property is natural and only through training do they learn that they cannot have all the things they want even though they belong to someone else, and that many things must be shared. Learning to respect other peoples property means, for children, growing up to be social animals, who accept certain rules in order to be able to live in a group, whether it is the family, the street, school, or the village. Data from approximately 500 children in grades 3-10 on a personal space task were integrated into 4 sex-age groups and separately analyzed depending on certain factors. Findings were that girls have similar personal space schemata across grade level but that patterns were more highly schematized for older girls. These spatial patterns were obviously more determined by the emotional tone of the interaction than the sex of the stimulus figures. Boys evidenced development of spatial schemata across age. Older boys had more clear-cut personal space patterns, whereas younger boys apparently responded to situation-specific cues. Males were more likely to have schemata based on the stimulus figure's sex. Findings were consonant with knowledge of social development and appropriate sex-role identification. Works Cited Bass, M.H. Personal Space in Children a Developmental Study(microfilm). Ottawa: National Library of Canada, 1971. Print. "Personal Space: A Social Skill Children Need and Adults Can Teach." MSU Extension. N.p., n.d. Web. 02 Dec. 2016. Vranic, Andrea. "Personal Space in Physically Abused Children." Environment & Behavior 35.4 (2003): 550-65. Web.
Tuesday, March 10, 2020
Ideal State Essay Example
Ideal State Essay Example Ideal State Paper Ideal State Paper Eren ErkanFinal Draft 20801260 IR Phil 243/ 15 Tugce Ar? kan Essay Question: Explain Platoââ¬â¢s ideal state by referring to the Republic, book IV and VII. To what extent do you agree with Platoââ¬â¢s idea that the kings should be philosophers? Why? Why not? Concept of create an ideal state really need to long effort and time. This concept and long standing debate that how should be an ideal state is explains in Platoââ¬â¢s Republic book IV and VII. In Republic, Plato explains the features of an ideal state and he claims that the kings should be philosophers. He thinks to govern a state and make social harmony properly philosophers should govern the state. At this point, I will try to clarify Platoââ¬â¢s ideal state and why kings should be philosophers and why they are the only ones to spread justice wisdom. Main aim of ideal state should be to create a state which everybody is happy and equal. According to Plato, ââ¬Ëââ¬â¢in establishing their city, they donââ¬â¢t aiming to make any one group outstandingly happy but to make the whole city so, as far as possible. They thought that weââ¬â¢d find justice most easily in such a city and injustice. ââ¬â¢(Plato, Republic, 420b) In that part Plato explains the state a big piece and he thinks there should be no differences in this piece, because if there is an unhappy or privileged groups that affects all state harmony. Then while he explains that idea Plato says everybody must do their own jobs. He means everybody should do their own duties. Plato gives an example that shows w hy all people should make their duties: ââ¬Ëââ¬â¢ to be creating the happy city not picking out a few happy people and putting them in it, but making whole city happy. You must look to see whether by dealing with each part appropriately, we are making the whole part beautiful. Similarly, you mustnââ¬â¢t force us to give our guardians. We know how to clothe the farmers in purple robes, festoon them with gold jewelry, and tell them to work the land whenever they please. ââ¬â¢Ã¢â¬â¢(Plato, Republic, 420e) This quotation explains how to create social order because everybody should their own job properly. Thus, no one obstruct other ones duties and excellent social harmony and justice will be provided. As for what is necessary to create an ideal state, for Platoââ¬â¢s ideal state all part of society should work better. Society should be divided in to three classes namely the philosophers, the guardians and the producers. This exact division of society, needless to say, is basic foundation of the concept division of labor and in both system, to function in a healthy way, everyone should does his or her own duty. These three classes have different duties and different symbolic implications. Philosophers constitute higher class and they are law maker. Their duty is administrate the state by their knowledge. The guardians are warrior and protector of city, and they constitute middle class. Third class is producers; they are consisting of farmer and artisans. Their function is provide societies basic needs(Plato, Republic, 421b- 433a). Platoââ¬â¢s ideal state is that 3 classes of people made the harmony. I mean, when these classes worked like a machine, state will have peace. However, to protect these harmony Plato suggest that ââ¬Ëââ¬â¢ city gets a good start; it will go on growing in a cycle. Good education and upbringing, when they are preserved, produce good natures, and useful natures who are turn well educated, grow up even better than their predecessors, both in their offspring and in other respect, just like other animals. ââ¬â¢ (Plato, Republic, 424b) He actually claims that, to protect these 3 classes harmony, we should have well educated people. If we teach and convince people to protect their status, we can reach excellent social system. In addition, according Plato, to being an ideal state, before individual should be just person, because he bel ieves to manage a state well, people should be wisdom, courage, and moderate but apart from these people should be just. In ââ¬Ëââ¬â¢Republicââ¬â¢Ã¢â¬â¢, Plato explains his idea that way ââ¬Ëââ¬â¢ it is necessarily follows that the individual is wise in the same way and in the same part of himself as the city. Isnââ¬â¢t individual courageous in the same way and in the same part of himself as the city? Moreover, he supposes that a man is just in the same way as a city. He also remembers that each one of us in whom each part is doing its own work will himself be just and do his own. ââ¬â¢Ã¢â¬â¢ (Plato, Republic, 441c) He means they are able to achieve found an ideal state if each one do its own work justly. Plato somehow considers society as a human body and he specifies each class as an organ, philosophers symbolize the brain, guardians are heart and producers symbolize the down of the body. To keep this body healthy, each part should make their duties. Therefore, justice and injustice compared with health and illness. According to Plato, ââ¬Ëââ¬â¢ just and unjust actions are no different for the soul than healthy and unhealthy things are for the body. Healthy things produce health, unhealthy ones disease. Produce justice establish the parts of the soul in a natural relation of control, one by another. ââ¬â¢Ã¢â¬â¢(Plato, Republic, 444c) Thus, in ideal state every person should be just because, for staying healthy our city needs to just people. Thanks to just people state will become ââ¬Ëââ¬â¢idealââ¬â¢Ã¢â¬â¢. In ideal state, Plato has an idea that philosophers should be king because he thinks only philosophers are just and wise. In Republic book VII, wisdom and being just is explains with a metaphor that called ââ¬Ëallegory of caveââ¬â¢. This metaphor is meant to illustrate the effects of education on the human soul. Education moves the philosopher through the stages on the divided line, and ultimately brings him to the Form of the Good. In this allegory ââ¬Ëââ¬â¢ the effect of education and of the lack of it on our nature to an experience like human beings living in an underground, cave like dwelling which is both open to light and as wide as the cave itself. They have been there since childhood, fixed in the same place, with their necks and legs fetteredââ¬â¢Ã¢â¬â¢ (Plato, Republic, 514a) It is explains that differences between wise and others because wisdom means seeing truth directly and it is not possible behind the shadows. As I am said before wisdom and justice are related concepts. To acknowledge as a wise person, s/he should be just personality. According to Plato ââ¬Ëââ¬â¢ education isnââ¬â¢t what some people declare it to be, namely, putting knowledge into souls that lack it, like putting sight into blind eyes. The power to learn is present in everyoneââ¬â¢s soul and that the instrument with which each learns is like an eye that cannot be turned around from darkness to light without turning the whole body. ââ¬â¢Ã¢â¬â¢ (Plato, Republic, 518c) this example shows that each soul has power to learn, but ducation cannot close the gap that wisdom and justice produced. Therefore, I agree with Platoââ¬â¢s idea that philosophers should be king because in this way state will ruled by just and wise person. In conclusion, main aim of Platoââ¬â¢s ideal state is create a city which everybody is happy and equal. To provide this aim Plato specifies different roles for different classes and he thinks justice is the harmony between classes namely everyon e does his or her own job, which is a necessity for society and for people to live in an appropriate way. Only by this way the society could function like a human body but the most important part the body is govern by ââ¬Ëwiseââ¬â¢ and ââ¬Ëjustââ¬â¢ people. Additionally, I think the idea of Plato that philosophers should be king is really reasonable because they are the only people who can govern the ideal state properly. They are wise than other people and they have ability to govern. Therefore, in order to have an ideal state, social harmony must be provide and philosophers should be king. Word Count: 1403
Saturday, February 22, 2020
Tax Havens or Offshore Financial Centre Thesis Example | Topics and Well Written Essays - 3500 words
Tax Havens or Offshore Financial Centre - Thesis Example Recently some countries have emerged as evident tax havens and are attracting hefty capital inflow. Singapore, Hong-Kong, Barbdos etc are only a few to name. "In Asia, offshore interbank markets began to develop after 1968 when Singapore launched the Asian Dollar Market (ADM) and introduced the Asian Currency Units (ACUs). The ADM was an alternative to the London euro-dollar market, and the ACU rule enabled mainly foreign banks to engage in international transactions under a favorable tax and regulatory environment"Similarly in Europe, Luxembourg attracted investors from Germany, France and Belgium in the early 1970s (IMF, 2000) due to its low income tax rates, the lack of withholding taxes for nonresidents on interest and dividend income, and banking secrecy rules. On the same ground The Channel Islands and the Isle of Man provided very similar opportunities. Moreover Bahrain began to serve as a collection center for the region's oil surpluses during the mid 1970s, after passing ban king laws and providing tax incentives to facilitate the incorporation of offshore banks. In the Western Hemisphere, the Bahamas and later the Cayman Islands provided similar facilities. Following this initial success by other countries, a number of other small countries tried to attract this business. Many had little success, because they were unable to offer any advantage over the more established centers. This did, however, lead some late arrivals to appeal to the less legitimate side of the business.
Thursday, February 6, 2020
Strategic Marketing- Coca Cola Essay Example | Topics and Well Written Essays - 2750 words
Strategic Marketing- Coca Cola - Essay Example Coca-Cola is one of the leading food and beverage country with a geographical reach that extends to over 200 countries around the world. Coca-Cola manufactures, distributes and sells over 3,500 non-alcoholic beverages that range from drinking water to sports drinks. Coca-Cola is world-known for their soft drinks and most popularly its namesake Coca-Cola. The main product that Coca-Cola sells is its carbonated drinks such as Coca-Cola and its different variations that include Diet Coke, Coke with lime, Coca-Cola Blak and Coca-Cola Orange. The Coca-Cola Company began as J.S. Pemberton Medicine Company that sold medicinal products such as Cough syrup and hair dye. Later the co-founder of Coca Cola, Dr. John Pemberton, a pharmacist, discovered the formula for Coke, quite by accident. Soon J. S. Pemberton Medicine Company became Coca-Cola and began to operate as a beverage company. The revolutionary taste of Coke soon became a preferred taste for the consumers and Coke became a symbol of ââ¬ËOpen Happinessââ¬â¢. The beverage industry is one the most growing industries as consumersââ¬â¢ preference has gradually shifted from drinking water to soft drinks and even to energy drinks. Thus Coca-Cola faces immense competition from other beverage industries, with the top competitors being Dr. Pepper Snapple Group, Inc., Nestl and Pepsico, Inc. (Yahoo Finance, 2011). In this report, we will develop a marketing plan for 2011-2012 for Coca-cola to be presented to the board of directors at Coca-Cola. The marketing plan will discuss the current position of Coca-Cola in the market, using marketing audit that analysis both the micro and macro environment for the company. MARKETING AUDIT MACRO ENVIRONMENT- PESTLE ANALYSIS Political Factors With the growing consumer awareness towards the food and beverage industry, many have become concerned over the power and impact of junk food over the children and teenagers. Coke has been easily termed as junk food that contains empty calories which contribute toward s the number of obese in the world. With the consumer concern growing, governments may be forced to take action against Coke and other junk foods. Since Coke is an international brand, there is always concern over the growing instability in certain countries which has been on the rise in the last few years. Since Coke is originally an American brand, it is impacted by the growing Anti-American sentiment in the Gulf and certain Asian countries. However, with globalization on the increase, Coke can benefit from emerging and developing markets where demand for Coke will increase even higher. Economic Factors The unmarked recession that began after the US war against terrorism has not just impacted America but also the rest of the world. As the recession continues to take hold, the buyer power of the consumers is greatly reduced. Consumers are moving from luxury items to items of necessity and even at that, they are looking for discounts and bargains. The instability and period of near war that is prevalent in many countries including London, also impacting buyer power and preference of the consumer. Also with the escalating oil prices, production and transportation costs have gone up considerably higher which has resulted in increased prices of the product. The same product is now available at higher prices and at a time of recession. However, the advantage for Coca-Cola is that their manufacturing plant is located in every city where they market their product which considerably decreases transportation costs. Socio-Cultural Factors The recent focus on health and nutrition has led consumers to consider buying carbonated and other drinks that negatively impact their health. Thus there has been a decrease in the demand of traditional Coca Cola products, that are carbonated drink, among the consumers especially baby boomers.
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